That's a great question. Thank you for those nice remarks as well.
One thing we talk about at White Ribbon is what we call a strength-based approach. We know that fear-based, guilt-based, and shame-based approaches with men don't actually make the kind of behaviour change we want to see, so that's something that is very important to us.
To specifically answer your question about age, I would say that every time we go and talk to educators, they say to us, “What are you doing before they get here?” A lot of our programming actually starts to focus around ages eight to fourteen, because that's where a pretty transitional moment happens for young people and they can start to think about gendered relationships and things like that.
But we can start even earlier. It looks a little bit different. It looks more like talking about respect, diversity, equality, tolerance, and inclusivity. You have to make the links to things like bullying and other elements of violence that happen in schools. But much of the funding for programming that we do and much of the access for young people comes around age eight at the earliest.