Public awareness is very important.
First of all, these are serious medical conditions. They shouldn't be ignored. They don't generally go away on their own. They're not phases or bad behaviour.
I think you're going to have testimony later from Dr. Gail McVey, who is in charge of the Ontario Community Outreach Program for Eating Disorders. She's devoted her life to raising awareness in Ontario and can provide you with insight into how she does that and the extent to which it is effective.
I think it is a model for the rest of the country. It's primarily raising awareness, both among young people—children, adolescents, young adults—and their families, teachers, health care practitioners, and so on.