There's been a considerable amount of advertising and outreach related to some of the initiatives around apprenticeship training. Certainly, if you look at the five advertising campaigns that have been run over the past few years, we have made a particular effort to focus on portraying women in non-traditional trades.
As you may recall, last year in the 2014 campaign, we had a testimonial from Valerie who was an apprentice from the Toronto area, now actually a journeyperson working for the Toronto District School Board as a HVAC journeyperson. I would say as well, if you take a look at the ESDC website, we've done a number of YouTube testimonials with young women who are in non-traditional trades as journeypersons as well. For example, on the website we have videos of a woman who is a bricklayer and another who is an automotive service technician. There's been an awful lot of focus on that in the last few years in the department.