I would say start right at the beginning sparking kids' interest in science, such as seeing what experiments can do for you and generating excitement around research, science, and engineering. That has to be the starting point. We do support a program called PromoScience that reaches out to a huge base of people. Just our single grant to Actua alone touches 225,000 students, young people across the country. I think it's the hands-on right at the beginning that is important.
In terms of your second question about the industry, about a third of NSERC's budget is in partnership with industry. These students are trained—and these are young males and females, actually—in collaboration with industry, so they get exposure to the industry. It's very important from the industry perspective to see these mixed groups and how they interact and the different perspectives that young women and young men bring to research challenges. As I say, about a third of our budget is focused on working in partnership between the academic sector and industry, so these students get terrific exposure to potential careers and to how industry actually works, which is very important for women in particular, because often they have a misperception about what those careers actually entail.