A couple of other really simple initiatives that we've implemented.... We try to break barriers and stereotypes of what younger girls or even current girls think engineering and science is. We have a strong history of female leaders in science and engineering, so a really easy thing to do using social media, which really grabs the younger girls as well as the university-age girls, is to take a picture from the Internet, which I Google, of past female scientists or engineers. We use an inspiring quote and we send that out on Twitter and Facebook as well as within a newsletter.
Examples of people we've used are Marie Curie, Rosalind Franklin, and Jane Goodall. These are just a few examples. It's really easy to put a different face onto what science and engineering could be.
We also maintain a blog. All our authors are current students. Another way of changing the face and increasing the visibility of females who are currently studying STEM is putting a picture of them at the bottom of the blog. It seems really simple, but it makes a difference. You get to see a person. You get to know what their interests are, what they're studying, and the wide array of people in our membership. It really makes me happy to see the variety of girls studying in the STEM fields.