Right.
To echo what Ms. Evans was saying, there is one point that I did go over quickly in my recommendations. The federal government, through research granting agencies like NSERC, funds a lot of scientific research. University professors get their funding through those. Well, they could have specific spending categories geared toward public outreach. They already fund communication and knowledge transfer activities. A lot of university professors use that for going to conferences to talk to their academic peers. That is very valuable, but I think probably more could be done to go and talk to local high schools.
You're not going to reach every parent in Canada, but having highly successful women...and men as well. As long as people can talk passionately to young children and young adults about what they do, and about the scientific careers they have, I think that is valuable. I think you have, through those agencies, a channel that you can use to fund that kind of outreach.