I think that it's an interesting conundrum, because none of us want research to sit on the shelf. I've been guilty of feeling like my work is done when I've published a paper. I think we're all recognizing that we need a new way of doing research, in that we need to bring practitioners and researchers together from the very beginning. In that way we know that practitioners are going to be more likely to take up and utilize research, and to be involved from the very beginning. So that's one thing.
But other decision-makers as well are very important—