I think it's a great point, and Marla has addressed it. I think it's really important. You pick up any magazine or watch any movie on television, and young women are getting very specific messages about what their bodies should look like. We also hear in the popular imagination a lot of concern about obesity. Really, there's very little doubt about some of these messages and how they are affecting young girls.
I think it's an important thing for us to bear in mind. We could do everything we might want to do, as parents, as teachers, but there are these other social pressures being brought to bear. They are, as I said, highly gendered, and we need to be thinking about how to prepare girls to counteract, to think about the messages and to realize they are not healthy for them.
That's why I also appreciated what my colleague at Health Canada said, that they're very careful around their healthy eating to not get into this calorie counting thing. Again, that reinforces these notions about weight and shape and how one is to behave in relation to one's food. There can be negative consequences from very well-intended programs.