I think it's very simple. There are Conservative people in the country, and they deserve representation.
For me in Alberta, there's been a direct incentive by the party leader of the UCP, Jason Kenney, to have more women running, but that was by no means a propping up. I think that was just his initiative to say that women should run and that we need more women and ask why not have more women.
Women are flooding the nomination races, and that's wonderful. We've achieved parity. We've achieved these wonderful things that everybody's aspiring to, without imposing a quota, without even having to do something systematic or to change something systemically. It's come from the grassroots level, which I think makes it much more valid.
To the point of the question, it's simply because these people exist and they need to be represented.