I think there are a couple of angles to this.
When I worked at a political party, one of the things was about making sure that we weren't doing things intentionally or unintentionally that sent the message that we were really only looking for male candidates.
I do remember one riding association president who had been telling women who were interested in running that they weren't really looking for a woman to run. I phoned him up and said, “You realize that we're led by Danielle Smith, right?” I said that it was a party that very much wanted to elect women candidates. He said that we had a woman leader, so we wouldn't want to overdo it, and I thought that step one might be that we probably needed a new riding president down there in that riding association.