It's realizing that the business people are also experiencing the effects of what's happening in the economy. I had one gentleman put it to me like this: “I don't necessarily need to have the big piece of the pie; I just need to have small pieces of several pies.” There are times when you just have to do what you can to weather the storm, so you can prosper later. That's what I do. I look for those opportunities.
I say listen, instead of you making a big profit margin this time, why don't we do this, so that we can point to you and say, “Thank you very much, this is what you've done.” They've added to the quality of the community, and people remember that. People remember this is a company or organization they can trust, and they say, “Maybe I'll work with them for my next project, because they're trustworthy.”
It really is a symbiotic relationship that needs to be developed.