We have a youth-focused culture. I think that's pretty obvious. I wonder whether, if we looked really closely, it wasn't there before also. I don't know offhand. I would guess that some of these prejudices have always been around. I think what's really important now is to start to pull off the covers and reveal them. That's why I wanted to bring here today some of the messaging in terms of moving forward, really calling ageism what it is, and thinking about the impact on older women in terms of what you folks are doing here at the table. That is such a larger portion of our senior population.
Besides doing some kind of strategic plan to counter ageism, I think there are some really rich opportunities in terms of moving forward on the United Nations convention on the rights of older persons. Some of the research we have done with our colleagues at the University of Ottawa and elsewhere around the world has really shown that it is one tool that allows you to start putting a focus on what's happening to those particular groups.