We don't target our programming to age groups. We basically target it generally.
I would invite my colleagues to speak.
We fund various projects that bring along women and girls. An example is our email blasts to schools and others. We work with high schools, but we don't go into elementary schools.
We fund projects. One example has to do with working women, but as a role model. It's this group called Women Building Futures in Edmonton. It is for women who want to work in the skilled trades. This not-for-profit organization basically goes out there and gets women and assesses them, because even if they want to be a crane operator, they might not be able to be a crane operator, so they do a very rigorous assessment. They bring the woman and her children in for six months' training, and in the basement they have the welders and the machine rooms to be able to do the training. The women and children are in condos, and they have schools nearby. The women are trained for six months. They have child care or schooling, and then they were guaranteed jobs waiting for them from some of the energy companies. These women went from working at McDonald's for $20,000 to doing these jobs for maybe $100,000. Mind you, this was a couple of years ago now, and the situation in Alberta is a little bit different now.
It's not targeting the children, but having the children looked after and seeing their moms as role models helps to advance that kind of thinking and prepare the next generation.
I invite my colleagues to add their comments.