Here's the thing. Apart from discrimination, discrimination, discrimination, equality, I really think that we have treated corporate enterprises in the online environment with a set of kid gloves and allowed them to make a lot of decisions very privately that have a huge impact on our public order and that are having a huge impact on our kids. Online behavioural targeting is one of those.
To try to understand how those private decisions are shaping the environment that kids are socializing in I think is critical. I think there is certainly a role for investigation and research, and potentially a role for regulation. That came from the girls who we talked to. They were aware of the way that they were being targeted and the way their communications were being pushed.