They're not serving up the content. The Facebooks, the Twitters, the content providers have a more important role.
We're hearing from our police partners, certainly the RCMP's NCECC that I believe you heard from the other day. They've received quite a big pickup in those reports coming in. I also think there needs to be a lot more education about how we do that. If we look even at computer repair shops and we start looking at how we engage people to start understanding....
The one point we want to make today is that the idea of child pornography being a picture and being an isolated issue completely misses the mark. I trust, in terms of your proper understanding of this, that you see that it's not only about a recording of a child who's been sexually abused, but it's the way in which it moves around, and the propagation, the normalization. That child is being re-victimized every single time that it's looked at. We have to understand the seriousness of this problem that we are talking about.