This question can be for both of you.
I'm wondering if you see any ways that social media can be leveraged to combat gender-based violence. We had Carol Todd and Leah Parsons here at our previous meeting talking about cellphone companies. One of the things that struck me was that Bell Media is doing a fantastic program called Bell Let's Talk, which raises awareness about mental health. I'm wondering if you have any thoughts on those types of public awareness programs being used to curb gender-based violence.