I don't know where that British model is at and whether that even went through, but it was an interesting concept about putting the filters on at the front end and then deciding to opt out of that, which, in terms of exposure and what we're seeing going on within some of the households, was an interesting thing to be considering.
My commentary really pertained to the fact that when you're looking at other models around the world, certainly there are things that are worth consideration. I can't comment on where that is at, unless you can provide me insight on it.