Thank you very much for an absolutely fascinating presentation. I have about 5,000 questions for you. I'll start with some general ones.
The big one I would like to start with would be about your website itself. You've put some amazing statistics on your website, such as that 88% of video games are developed by males. I want to focus on that from the beginning and then go into some of the questions that my other colleagues have asked in terms of young children.
We're flying back and forth from Ottawa to our homes, and we see young children on the airplanes or in the airports or even at restaurants, some as young as a year and a half, using an iPad and watching video games. So before children can even articulate feelings and reactions, they're certainly being socialized by the video games or any kind of games that they're playing with online.
Marshall McLuhan coined a famous expression “the medium is the message”. How would you help us, using Marshall McLuhan's expression, relate that to your topic today?