From what we've been able to see on campuses, especially around the time of the Jian Ghomeshi trial, which was when that campaign picked up, it is very important because it is very survivor-centric and survivor-driven.
It is a group of people who have experienced sexual violence standing up for their fellow women or people who have experienced sexual violence who may not feel comfortable coming forward, or those who have been living with that secret for a long time. They are creating a community to ensure that everybody has a place and a voice.
I would say that it is very effective because it is led by survivors of sexual violence, and it centres on a very important concept that is not victim blaming. It's the opposite. It's believing them and being there for them.