You would talk about violence in sport. You would get the young men talking about schoolyard fights. You would get the young men talking about all the different scenarios. For instance, you get them engaged in what they see as violence in society. Then they start talking about it among themselves, and they start drawing conclusions. There's UFC, there are fights in hockey and so on, then they start to put it together for themselves that there are so many messages out there saying it's okay to be violent.
That's kind of what the whole program is about. It's engaging the young men in understanding how society is giving them all kinds of messages, and then showing them that they have a choice and that they don't have to be that way.
Then the next topic of conversation is, “What if you don't want to be violent? What if you don't want to be a fighter in sports? What if you don't want to pound guys into the ground like UFC does? What is it you can do?” Then we start talking about alternatives. Hopefully, they start talking to one another, and then it spreads.