We're all socialized and saturated by music videos. I think part of why we're seeing so many young guys is that this is the generation that has grown up with that saturation of video games and Internet access. I don't know where young people would be able to get meaningful information and opportunities to talk about it.
On top of that is male entitlement. When Bob tried to start this program, people said, “Men won't do it,” because what we've been told about men is that they're not supposed to do this kind of thing.
I think we need to go back to the socialization that teaches that when I get angry and I yell and I behave out of control, people do what I want them to do. There's also the immediate sense of “Oh, goodness; that was unexpected. I think I'll try it again the next time I want you to do something.” I don't think there is one particular reason; there are many.