I think it's in part the skill of the presentation.
New Leaf has been working at engaging men for almost 30 years, so it's really the style of how to engage people. When you get that going and you get young men energized and talking about it, the subject matter can be almost anything. You can get them engaged, but it's a skill that's not being widely used in a group setting. As a matter of fact, more and more services have fewer and fewer groups at that level.