Again, when we started the program, other CFL teams got interested in what we were doing and how we were doing it, and then the CFL itself did.
I think part of what triggered it is the horrific incident in the NFL with Ray Rice, when that video went viral. Then the CFL looked at its own policies and whether they actually had one around violence against women in the workplace. Then learning that there wasn't one, there was the ability to work with the Ending Violence Association of BC and Tracy and with us in our experience with the program to help to shape the policy for the entire CFL.
Right now, every employee of the CFL and every player has to go through training each year. We just completed our training with our players in November. We get to sit with a group of the players and talk about these issues. That's never been done. There is more to the policy than that in terms of what happens if an incident comes up on the field or with an employee. How are we going to deal with that? No incident is going to be ignored, and actions are going to be taken. Actions are not just going to be punishment in saying to Ray Rice that he is now out of the NFL. How is that helping the situation, the relationship? That relationship is ongoing, and there are now more financial issues with that relationship.
The CFL took a much more progressive approach, saying they're not going to ignore any issue but they're also going to deal with it proactively, getting help for the player or for the employee who needs it, and making sure that the situation is progressing in a positive way, rather than just kicking somebody out.