Yes, absolutely.
To get into more of the detail, we have a major assembly with the entire school. I remember that when we first showed a video of this to the women who had been on our steering committee and had been involved in the program for 32 years, they literally were in tears, because when they spoke to a school, they'd get 15 people in the room and, to your point, 14 of them were women. We have a thousand people in the room, boys and girls, young men and women, and we speak to the whole group.
We do an overview of the issue and how they can get involved. Then we do a breakout session with a leadership group from the school. We have 20 to 25 students there, and we get more in depth with it and go through scenarios that would be relative to their school. Then we talk about how they can make a difference and create change in their own school.
We have found the same thing that you have, which is that if you leave it open and say to come to a lunch and learn about and meet the BC Lions, you're likely to get more women and not the right people in the room. We've found that working with the schools has been our best approach.