The most helpful thing will always be to empower those organizations that you have in the country that are the experts on this. I know that I keep saying this, but you really have an incredible unprecedented level of knowledge in this country. MediaSmarts alone has led the way in digital citizenship in this country. They started Media Literacy Week 12 years before the U.S. did.
You have organizations that are very knowledgeable that may not be as well equipped to fight abuse, due to a lack of resources. I always recommend working with them, because the public tends to trust those organizations more than they trust the platforms or the government. That is the reality, and working with them, or providing them with the funds that they need at times, or the mechanisms for them to grow, does help us. Similarly, if you are finding that there is abuse in the country about which we are clueless, providing us with reports, whether that is through the Royal Canadian Mounted Police or through a specific hotline that is run by the government—we work a lot with Get Cyber Safe—to ensure that we have that knowledge, so we can act on it, would be very helpful.
It really breaks my heart when I see governments and media thinking that we don't care about abuse, because we do. It's just that the world is a really big place. We are a very small company. Google Ireland has more employees than Twitter worldwide, and so oftentimes we just lack the ability to act on everything, but the majority of the time we're just not aware, and we're working with somebody who is an expert and who is providing us with ongoing feedback.