Clearly, we're not doing very well because we don't have that much growth.
Jokes aside, we're not really utilizing algorithms to bring people into the platform. At times we use certain algorithms to detect abusive behaviour, which is what I was referring to. We have used some tools that in the past have really helped us to flag certain patterns of abuse, for us to know when an account might be abusive. We're not really utilizing algorithms to attract people.
You may have seen how we present stories to current users. We have gone from a chronological model where before you would see any tweets, there had been no adulteration of the tweet stream; it was just chronological. Now we're using algorithms to figure out what stories you are most interested in, based on your interactions. If I interact with my colleague Will on a regular basis, now when I log in I might see a message that says “while you were away” that highlights his tweets, based on my interactions with him.
We have utilized some artificial intelligence, but it's more for current users to ease their navigation. It would not be exactly the same as Facebook's newsfeed, but it's a similar idea. It's not just chronological, it's based more on what we think your interests are.