There is a program run out of Global Affairs Canada called the “business women in international trade”, BWIT, program. My understanding is that there is information, including success stories, on their website that you can research. There has not actually been a formal evaluation of the program, but they have been in touch with many of the different people who have participated in their trade missions and they have had very positive feedback.
Our own agency was involved in a trade mission to Brazil a couple of years ago, and there was an example of BlackBerry. A woman from BlackBerrry went on that trade mission and was very excited about the new contacts she had made, but when you're talking about Brazil, these are long-term business prospects and they take a lot of work to actually come to fruition.
I know that there was one example just provided to me recently by Global Affairs of an executive vice-president of PONO Consultants International from Dartmouth, Nova Scotia, where she participated in one of these trade missions, I believe it was to Texas, and made some concrete contacts and follow-ups from that trade mission.