I think we do that by explaining what happens online to everyday and all Canadians, who are not necessarily all in the technology sector and therefore are less aware of what a search is really doing and of the ins and outs of different algorithms or capabilities. I think we need to educate everyday Canadians, teachers, parents, high school students, and even grade school students.
I would start in grade school with the consequences of what happens when you use a browser and what you do online, putting it in “everyday speak”, such as asking them if they would leave an unbecoming photo of themselves in the middle of their classroom. Probably not, but then why they would post it online, you'd ask, because that's even bigger than a classroom, and so on.
As a society, I think we have a big awareness challenge to take an increasingly complex digital world and to help make those concepts “real life” to people, with real-life examples for children, teenagers, and adults alike about what they're doing and what the potential impacts are going forward. I don't think we spend at enough time doing that, not at all.