One of the things they did, for example, was that they didn't speak back strictly by using the same hashtags in campaigns. They went directly to Facebook executives. They went directly to the leadership of Twitter. They went directly to the leadership at Instagram. I think that's really what we need to do in terms of being organized: to speak back to those who have the power to change the way information is organized on their particular social media.
On December 5th, 2016. See this statement in context.