I think that opening up that mysterious black box that runs those things can only be done through reverse engineering, by studying how they work, because those companies that have those proprietary platforms of algorithms are not going to divulge them, for trade secret reasons and for competition reasons. I wouldn't think that we could actually ask them to do that, but what we can do is try to publicize what is that step between clicking that heart button and what that action is actually doing. What does that do in principle on Twitter to drive up particular kinds of stories? What kinds of choices do people make, and how do we connect their choice to click on one of those reaction buttons on Facebook and the material consequence of the action?
To me, that's where this sort of cloud gets lifted: in exposing what feels like a very intangible click to the fact that it has a material consequence, particularly in cyber-bullying cases, where there's a real effect for young women who are targeted in those practices online.