The more sophisticated algorithms get, the better they are supposed to be at predicting what we would actually want to see. If I look at my search history on Amazon, Amazon did this fairly early. I bought a lot of books about feminism, so Amazon constantly gave me ad suggestions that had anything to do with women, especially diet and exercise books. I was like, “I think your algorithm doesn't get it. An old, rad feminist is not looking for Suzanne Somers' diet and exercise book. You guys are way off.”
