When I was on the NGO side, the lion's share of my work was around child sex trafficking, and we worked with Google on a campaign we launched called No Such Thing—that there is no such thing as a child prostitute, only victims and survivors of child rape.
What was powerful about having Google as a funder was that it signalled to other funders that we were a legitimate, strong, viable organization. There was no question that the support from Google led to support from other foundations as well as other corporations. I think that's part of the importance of a Google, a Facebook, a Twitter supporting these types of NGOs. It's because it signals to other funders and individual donors that these are important organizations to be supported.