The Ontario government ran a campaign for “It's never okay”, for gender violence. It was really hard-hitting, I think, and very effective. They showed a scene happening that people, I'm sure, will have seen every day. We've normalized these kinds of things, and no one says anything, a young man taking a drunk young woman out of a party, as an example, and looking to the camera to say, “Thanks for not saying anything.” Then they show the repercussion of that, or the situation when somebody does say something, and the young woman leaving the party saying, “Thanks for saying something.”
I think there's a great example there of showing the situation, in a campaign that I think was very effective. Echoing something along those lines would be very helpful.