I'm glad you asked that, Karen. Thank you.
I think a really key piece here is to make sure that the learning is experimental. There's a great way, I think, that school boards can do this through partnering with business. I think partnering is wonderful. It shares a bit of the cost and it shares the responsibility, but it makes an awareness piece for the employers too.
On the steering committee we talked about having field trips going out to different types of employers, making sure that students see women in what we're going to call non-traditional—
I've had my fingers slapped about calling it non-traditional.... I think we should change the language there. Let me say, making sure that young men and boys see themselves or see their counterparts in something that might be more female-dominated.
Another economical way we can do this is to partner with those employers, but instead of making field trips, which are costly and time-consuming, create videos and make sure that the videos are a bit contrived, in the sense that we're giving the message we want to give, so that we show the best light for the industry and the best welcoming environment for either gender to be engaged in it. We also need to make sure we're engaging students at a young age, so that they see the possibility of what that industry is about first-hand, in a real-life experience kind of situation.