I think the work with parents and teachers is so essential, and making sure a component is there. People generally get that, but it hasn't been a component of a lot of these funding programs, so if you're working with girls, if you don't work with their parents and talk to them about those messages, many parents won't correct that. They'll just say “not really”, or they don't know how to correct that. There's a huge amount of push-back.
I had an experience recently when we were getting off an airplane and my four-year old looked at the pilot and said, “Oh, my goodness, look. It's a boy pilot”, as if that never happens. I had very explicitly had conversations with her to make her think that all pilots are women. It's just a shift, and people around me were pushing back. I've had that push-back all the time.
It is so important that we can cook that in, so we can do training programs for parents. It's not just about saying, “Hey, you should encourage your boys not to treat girls differently”, or “You should do this”. Training for parents needs to be as well designed and of as high quality as we're doing for girls. Investing in that parent piece is very important.