The context issue is affecting our work far more than it did even five years ago. When women and girls go into the fields of tech and engineering, the number of stories and the high-profile media stories about how awful the culture still is for women is now re-affecting our work. Parents are saying, “Why would I encourage my daughter to go into that?” Girls are hearing those stories because they're very aware.
My answer to that question in the past would have been, “Actua really only focuses on girls aged 6 to 16. We can't do it all,” but now that is so heavily weighing on our work, we have to do it. One can't happen without the other.