I think there are a couple of things. The first is telling the stories. You hear that there's so much storytelling, but there is nothing like a young woman seeing a woman and saying, “That could be me”. Also, it makes a huge difference when they don't see those faces.
The second is building the connections. We don't need a hundred organizations like Futurpreneur Canada doing awareness-raising, mentoring, financing, etc. However, we need to build the connections between them, so that a young woman sees a pathway. What Sandra's organization, ours, and others' try to do is create those pathways forward.
As well, I think the final piece would be through encouraging those industries directly to be taking steps to advance women. I think of the work to get women on boards as one example, where provincial governments and the federal government are saying, “You are simply going to have to do this. We need to see those women, if we're going to be dealing with you or sending business your way.”