If I could, 50% of the women in Women Unlimited self-identify as diverse. That speaks to the fact that 75% of our staff self-identify as diverse, and that we reach out deliberately—through our own diversity plan—to recruit women from indigenous communities, African Nova Scotian women, women living with disabilities, and women from the LGBTQ community.
When you do that, when you reach out to women within those communities, and when your staff reflect the women in those communities and they see role models—you will meet Denise in a few minutes—they see themselves in these particular fields. Then you start to see other women, and diversity and inclusion improve within these fields.
One thing we've stopped saying is “non-traditional”, because non-traditional means you're not—