There are 650 women who've already been there. They see their sisters. They see women in their communities who are in these fields and who love their jobs. That critical mass makes a difference. We recruit very much through an outreach program within communities across Nova Scotia, but they are our greatest champions. It's the 650 women who are working in the trades as welders and power engineers and carpenters, who reach out to other women in their communities and talk about their experiences. They are the greatest champions.
On May 9th, 2017. See this statement in context.