Yes, absolutely I believe in mentorship, but I think that really, when we're talking about media, we're talking about role models. We're talking about making a woman scientist or CEO a normal thing to see every day.
I actually have to compliment Tamara, the NSERC chair, for the videos that they have produced of women in various STEM fields. When it comes to media, I also work for one of the other NSERC chairs, and we produce a podcast interviewing women in STEM. We need to just make that thing the norm, so that every day when you turn on a television, you don't see a woman CEO, you see a CEO who happens to be a woman, and people aren't making a big deal about it. You happen to see a woman reporting on a scientific topic, but she's not the first woman to do something, she just happens to be a woman who made her career in SETT.
That's the kind of thing that we're looking for, getting to the point where we see the people doing these things as just people. There is no qualifier. There's no, “She's a woman. Isn't that great.” We just want it to be normal. For many of us who work in STEM, it is, but when we work with the outside world, we still hear those backward ideas about how there's a difference in ability between the genders.