Good morning, and thank you to the committee for inviting me to present.
I was raised on a farm in Manitoba, took my degree in agriculture and management in agriculture at the University of Manitoba, and have worked in the ag industry for all of my career.
In 2000, I started my own company and worked with agriculture communications and marketing, specializing in ag conferences.
In 2014, I gathered a group of women leaders from across Canada in the agricultural industry. I brought them together to discuss the opportunities and challenges that women face in the agricultural industry, and the skills and tools that would be needed to hone their leadership skills.
It became very apparent through this group of women leaders that there was a strong need for women at every age and every stage of their careers, in every agricultural sector and food sector to hear and learn from the experiences of successful women, to network with women who share a common passion for agriculture and food, and to grow life and career skills to prepare them for the best possible futures. It was an opportunity for women to invest in themselves and benefit their families, their businesses, their communities, and the industry overall.
With this as our guiding principle, we created the first Advancing Women in Agriculture Conference in April 2014, and we attracted over 400 women from over six provinces, representing over 130 organizations. It was a huge risk for me, personally, one that was not very profitable but most rewarding.
The program emphasizes what I call the key leadership skills and development opportunities that women need in today's society: communication, including mentorship, coaching, and networking; financial management and independence; health, both physical and mental; balancing life strategies and career planning, and setting goals in all of these areas.
Speakers were chosen on the basis of their expertise and their experience. They were selected not only from the agricultural industry but from the industry overall.
Over the last year, due to demand, we've enhanced the program of agricultural workshops by including networking, succession planning, coaching, financial management, and risk management.
The time has never been better, I think, for women in agriculture. Women are changing our industry every day, on the farm, through associations, in our universities, and in the board rooms of corporate agribusiness across North America.
To accomplish this change, women need strong networks and solid skills to build confidence, as Dorothy mentioned, to be motivated and inspired, and to increase the recognition of women in the industry through articles, print ads, and their actual day-to-day work. They need real-life, real-world examples of what's possible. That's where Advancing Women takes the lead.
Our audience today represents every industry sector, 4-H, university students, farmers, and entrepreneurs.
Since 2014, we've held six conferences in Alberta and Ontario. Over 3,000 women—that's an average of 500 women per conference—have attended from across Canada, representing over 350 organizations in Canada. This initiative is clearly filling a great need as represented not only by the number of women who attend but also the importance of the support that we receive from private industry sponsorship. This includes farm organizations, financial institutions, agribusiness, and a wide range of private ag and food stakeholders from across Canada.
Many organizations participate not only through sponsorship but by registering many of their staff and customers to attend AWC. They use it as a supplement to their internal training programs and marketing programs.
Our main goal for Advancing Women was learning, and bringing an exceptional speaker program to our audience. To date, we've been true to our commitment, and according to our audiences we have exceeded these expectations.
Our second goal was to make the conference as affordable as possible for all women in the industry. We are not only grateful to our private industry sponsors, who have helped accomplish this, but also to the Ontario, Manitoba, and Saskatchewan governments, which have classified AWC as a training program and allow for reimbursement, in part, of registration fees and expenses incurred by producer farmers and processors.
Our third goal is to assist in building a stronger ag community and industry overall for the future. To do this, we sponsor young women from universities and colleges who are studying agriculture, 4-H members, and any of those who apply in the community, by covering their registration and hotel accommodation. This is done by myself personally and by industry stakeholders who are interested in doing so. To date, we have sponsored over 50 students from across Canada.
AWC is recognized in supporting, celebrating, and recognizing the contribution that women make in the industry. Women participants leave more confident, enthused, and motivated, and are more apt, therefore, to be advocates in the industry and involved in industry associations and boards.
We have supported many women networks in Alberta, Saskatchewan, and Ontario. We have also provided a network for women who, for example, are widows raising families and want to keep the farm for their children growing up. We've built a network of over 25 farmers across the Canada-U.S. border, so that they have this network of support.
We've been asked to bring the conference to the United States and Africa. We have also been approached by other industries in the insurance, energy, food, restaurant, and hotel associations. We also support women in youth groups, to get involved not only with 4-H but with others.
Our overall goal is to have women involved in agriculture and food to benefit from AWC, not only from the speakers but from each other. We are considered today to be the largest leadership conference for women in agriculture, where women in agriculture can join a community of their peers to listen, learn, network, and grow.
We have more than 2,800 followers on Twitter, more than 860 connections on Facebook, and more than 9,000 connections on LinkedIn. Our YouTube station, which we created last year, has been gathering thousands of people to view our videos of speakers from the conference.
I thank you very much.