Sure. I'd be happy to.
Starting out we had allocated the $150,000, which we envisioned to be $50,000 per year. I can tell you that in the first year, we spent more than $150,000. Basically the focus of that was to build awareness and work with partners. We went out and did a number of events on a regional basis.
Maybe I'll take a step back. As part of the structure in the team for this initiative, we have VP sponsors in each geographic region across Canada. As well, we have people from all lines of business, Michelle's line of business and others, who are part of this larger team.
The money that we deployed was really in partnerships with other associations. I talked about CFDC, the Women's Enterprise Centre, and the awareness sessions. We did many sessions on financial literacy. It was really about skill development of women entrepreneurs and building their awareness of what capital is available to them, not just through us but also through other partners in the community, and through a number of different events that we were involved in and actually sponsored.