We have found that a key element to the success of the strategy so far has been to align with partners and regional partners. We're working with regional development agencies. In particular we do a lot of work with the CFDCs and partner with them. We run sessions that bring women entrepreneurs together, and we come out and help bring them awareness about our financing. We talk about what we can do on our advisory services side.
We run financial literacy sessions, with the CFDCs and the CPA association of Canada, in markets where we know it's not as accessible as it is in a more urban market. We have put more of an emphasis on ensuring that we're doing outreach in the more rural markets with local partners in those markets.