It's an interesting point. Thank you. I appreciate your being willing to share that.
My next question is for Ms. Thornton. It sounds as though Shopify is doing some incredible things. I took the time to read a little bit about what it is that you folks are doing. You talked a little about this. I don't have the exact quote, but you said something along the lines that you take the time to educate yourselves with regard to cultural trends and attitudes towards what's going on, and then you try to mitigate the risks of having negative trends and attitudes perpetuated within Shopify.
Can expand a little on what you mean by saying you educate yourself or maintain an understanding of what's going on? What do you mean by that? What are you doing to come against some of those negative trends you're observing in order to create a different culture within Shopify?