We had a list of five specific strategic initiatives that we wanted to be working on: high-profile female role models, exposure to manufacturing occupations, encouraging girls to enter STEM and skilled trades. That one for sure is number one. If we're looking for a long-term solution to this problem, that is a critical step. That's the number one area. There's also working on an inclusive workplace, work-life balance and flexibility, those as a group.... It's one thing to attract girls to STEM positions, which is what we're trying to do, but they also have to actually want those jobs. I think part of the issue here—and this is one of the subjects that came up in a panel discussion we had about this.... There are benefits. This has to be portrayed as a positive experience for women.
First of all, it has to actually be a positive experience, and that message has to come out. It's not about there are hardly any women working in skilled trades so they should totally go do that. That's not going to work. Nobody's going to listen to that message. But talking about it in a positive sense, such as here's what it can do for you, here's what it looks like, here's what you can get out of it and this is a rewarding career, enrolment is increasing—if it is—and pointing at those kinds of positive messages is what is needed.