You talked about going out there. I'm a sort of grassroots guy who believes the carrot will do a lot more than the stick. If you can get out to the communities, to the grassroots, if you can find mechanisms to take that to the grassroots and incentivize it, you absolutely get more change, but you also get more creative change.
You've said that you go out and learn. Can you describe that? What did you find when you went out there and learned so that you said because you went out there and saw...? Can you give me an example of where you said, “Hey, I saw something because I went out there”? You're saying that we should do that, so can you give me an example?