Thank you very much for that question and for your leadership here and beyond, Pam.
Gender-based violence occurs in every place, in every community, across every culture. Our solutions need to be working across sectors. They have to include an intergenerational approach. We have to work in a multi-faith way to encourage other communities. We have to work across cultures. And we have to include men and boys.
We all know men and boys who can be allies, who are allies, who want to be part of the solution. The partnership with the Canadian Football League was a first for us as a federal government: partnering up with football players who are looked to with admiration by other boys and men and having them go into schools and talk to students in high schools or even earlier about why it's important for them to end gender-based violence. Terry and I went to Glebe high school last week to help kick-start 16 days of activism. The B.C. Lions, through the More than a Bystander campaign, are doing this work in certain communities.
Watching them do the work was so powerful. They did it in a trauma-informed way; they did it through an intersectional lens. They relied on the power of their own stories to get their message across, and it was well received. We know that the White Ribbon campaign, for example, is doing great work. We know that the Moose Hide campaign is doing really important work around ending violence against indigenous women and girls. Also, of course, we paid attention to the hearings that this committee had conducted and we heard from the group in Halton, SAVIS of Halton, and noted the really important ways that they're engaging, in a grassroots way, their own communities.
Violence that is gender-based is not a women's issue. Men and boys can and do play a role, and we've seen the Prime Minister, frankly, demonstrate that healthy masculinity in his efforts. I think we need to do much more than that. We need to consolidate our efforts better. We need to coordinate our efforts better. We need to engage other players who want to be part of this work, not just here in Canada but internationally as well. The gender-based violence strategy provides the framework for us to do that work.