I'd be happy to answer that.
With our industry, obviously from a purely commercial sense, the more consumers we have and the more sellers we have, the more the industry succeeds. Our member companies, particularly I would say over the last 10 years, have made a very great effort to be inclusive, to encourage people from various immigrant communities or visible minorities to join in with their sales plans.
Sometimes, for cosmetics company, for example, that's as simple as adding some cosmetics that suit different ethnicities. That's very important for them. Particularly, for some of our companies in B.C., they do a lot of work in the Chinese community in Cantonese and Mandarin to appeal to that community.
It's definitely been, as I mentioned, from a commercial perspective, something that's very important, and that's reflected in the companies themselves—the home offices. Traditionally with a lot of our companies, even though they marketed to women, they were run by men. We see more and more that now they're mostly run by women. I visit those companies, and I also see that they're very diverse.