Absolutely, I'm very happy to do that.
When I first assumed this role as pay equity commissioner in 2019, I was very eager to speak directly with all of the various people involved in the federal jurisdiction—employers, employees, unions, non-governmental organizations such as LEAF and the YWCA, and various other organizations that are active on behalf of women throughout Canada. It was very important to me to hear what the concerns were, and not just from the point of view of how we were going to implement this complicated or challenging legislation, but also the concerns: What's the impact going to be on my business? How are unions going to be able to work effectively with employers when we have a difficult bargaining relationship? What is going to change? How are you going to make this any better for us?
In particular, I wanted to hear from employee organizations about how we could get the word out so that employees across Canada, whether they were in rural settings or urban settings, would know about these rights. In response to some of the suggestions that were made by the stakeholder groups, we've been developing these tools that we hope will respond to the needs. I've been really proactive about it. For example, I did a YouTube video with a woman who has a very wide audience of moms at work. I received enormous feedback from all over the country from women who are mothers who were very confused about what pay equity means and how it relates to their lives and their workplaces and so on.
I'm really committed to using traditional media, social media and every kind of approach I can to reach out. We have a very well-developed communications plan to ensure that we get the word out.