It's somewhat difficult to propose specific solutions to the federal government because, unlike the provincial government, it doesn't deal with education. A lot of information is transmitted through childcare centres, elementary schools and families, of course.
At the federal level, national campaigns should be organized that are tailored to the populations of the provinces and reflect their cultural diversity. You can't address a newcomer from North Africa or Asia in the same way you do a family that has been living here for three or four generations.
As far as possible, you have to deal with people in their language and use images that are appropriate to their culture. Otherwise they're feeling indifferent because they don't understand what they're hearing or think it doesn't concern them. The same is true of indigenous families, for example.
So you have to work with the communities to ensure you convey messages that are appropriate to them. For example, newcomers, and even indigenous persons, have to be told what better task-sharing and family balance are.